bDo it right. I get/b cards all the time. The other day I received a postcard from trying to sell a copy machine. It lowercase letters, lowercase letters, rubbed his forehead and a large part of the back of the card. It was very hard to read, so difficult, in fact, that it brought. A few days later I received a postcard with 32 words that he said he could not obtain any information regarding the restriction of long distance 5.5 cents per minute with no monthly cost 800 number on the card. I cried. Information I had my doubts and ordered my long-distance changed. The company, which offers me the long-distance service by using a test two-step sales process: iStep 1 -./i get build gives me an advantage, please call his 800 number -. iStep 2/i Enter the question to me over the phone by one of its representatives who could answer my questions and I am sure that I could service save money on my account and long-distance transport would be as good or bbetter. What is good in 2 steps?/b It is) much easier to generate interest (benefit) than if a person through a process of buying (Verkauf. you do not get the prospect or existing customer to a part of the money to. You can postcards to promote economically, to generate their target customers and prospects and leads (requests for information about their products and services) and are then monitored and converted sales. This process of step 2, you can also view a list of the people enough in what comes in contact with were interested with you to create. You can then asked again, with those who have time, I not sold the first, preferably up bto buy them. IMPORTANT/b Make sure that they need to communicate again respondents to its line of cards. Repetitive follow-up with people who contact you, sales bleads./b Make it company policy to bservices,/b people follow and contact you about their bproducts. The effective use of most tickets/b purpose of the postcard is the message of his is to prospect generate a sufficient level of interest in the mind of your you see / and ask questions about their care.
They are to generate interest, do not collect money (yet). That is what is the 2-step method on the market. Generating prospects and customers interested contact for more information. Your message has 3 parts to be effective: 1 A clear statement of the main benefits of your product or service (in the example of the great distance, which was the reduction of costs). 2. A good reason for you to contact now.
3. A simple, easy to respond to it (an 800 number, for example). Your message should be short and concise. Short messages on postcards to generate leads igreater. For example, Call 800-555-1212 for a copy of our free report:/i bthat% of entrepreneurs do not know 99 and never know from maps to/b ioffer/i bhelp to explode your profits/b iends 5-5 – 01 (Printing an appointment 3 weeks from the date to create a sense of urgency of the distribution)/i to respond, many people know what you do not. Remember, they said that at least something interesting about the information they have created a curiosity. This method works and is safe, queries produce a large number of markets where its own. bThis step marketing process-2./b Use the advice you read here to create maps to the following in your message and see what happens. They produce a large number of traces of people who are really interested in your products and services.